Our Values

Our Philosophy

Most products on the market today combat behavioral issues (pulling, barking, biting, etc.) with aversion techniques. But the latest animal research indicates that aversion training is inhumane and does not work. All of our products are designed with our strict no pain philosophy: restrain and modify behavior, without causing pain.


Aversion training is not effective.


Using pain to train is just plain cruel.

our commitment

We'll never make products that do these things.

Giving Back

We're partnering with the United Nation's Lion's Share fund to support global biodiversity and combat animal cruelty. We're committing 1% of all marketing budget to the cause.

The Problem

From the Lion's Share:

Learn More