Why Fable

Instead of adapting existing ideas, we design our products from the ground up. It’s how we know they’re the best tools for your life and not just the best version of something else. So if our products dont look like anything you’ve seen before, that’s a very good thing.

"With multiple treat cavities, it’s the perfect trick to keep a pup occupied for hours."
"Fable’s water-resistant pillow-style bed is no exception to its streamlined aesthetic."
“One-part stylish side table, one-part cozy dog den."
“A premium pet brand that fits my home’s aesthetic — but also served a real purpose."

Frequently asked questions