At Fable, you don’t need opposable thumbs to write an epic tale.
Our mission is simple: help pets (and their humans) lead healthier, happier lives through better design.
Elevating the everyday.
We believe that thoughtful design enhances the important moments you share with your pets. Inspired by Scandinavian simplicity, our products are modern and minimal, but we take time to focus on function-forward elements that make your life a little easier – including our custom, one-of-a-kind hardware crafted to be more secure, easier to use, and sleeker than conventional premium pet products.
No compromises on quality.
We make products good enough for you, but more importantly, good enough for your dog. We source the absolute best materials ourselves in order to ensure every item is made to human-grade standards. Our premium Italian leather is the same used by leading luxury designers and our custom silver-welded hardware is the ideal combination of strength, weight, and durability.
Committed to ethical manufacturing.
We spent many months searching for the best factories around the world—balancing pet expertise with quality, human-grade craftsmanship. We visit them often and only partner with factories and makers who love animals and are committed to fair working conditions. We also ensure our products are quality control tested by third parties.
How we design our products
Step 1: What's best for your dog?
Our first and most important filter when designing products is what's best for the dog. We consult the latest research and experts in pet wellness to determine the best materials, features, and forms for a dog's well-being.
Step 2: Is it more functional?
While dogs are our number one priority, they don't do much shopping – yet. That's why we also tailor our products to humans! We focus on small design elements, like our slider buckle, to make our products easier to use for humans as well.
Step 3: Does it feel special?
We believe in the power of beautiful design to make your day better. So we create products that are cohesive, minimalist, and stylish enough to be human-grade accessories.
Committed to animal welfare.
Most products on the market today combat behavioral issues (pulling, barking, biting, etc.) with aversion techniques. But the latest animal research indicates that aversion training is inhumane and does not work. All of our products are designed with our strict no pain philosophy: restrain and modify behavior, without causing pain.