Chapter one: better by design

We design gear that solves problems for you and your pet, so the two of you can enjoy exploring the world together.

Instead of adapting existing ideas, we design our products from the ground up. It’s how we know they’re the best tools for your life and not just the best version of something else.

So if our products dont look like anything you’ve seen before, that’s a very good thing.

Fig. 01—The Puffin™ Game

Launched 2020 • 2 patents 13 prototypes • 411 safety tests


Launched 2020 • 2 patents 23 prototypes • 500+ safety tests

chapter two: safe and hound

Did you know? There are no safety standards for pet products. So, we designed our own protocol.

Safe materials

Nothing hazardous to you or your pet, ever. We choose materials that are durable and food-safe (we know pets like to lick things).

Minimal hazards

That means keeping the design minimal: no unnecessary small pieces that could break off and do major damage.


We put everything we make through a battery of tests to make sure it’s strong enough to keep your pet safe, no matter what.

The world can be a dangerous place, whether or not your pet knows it.

We believe that helping your pet stay safe is about more than getting you leashes that can withstand anything (though we’re into that too): it’s about delivering tools that are so intuitive, you can actually focus on the world around you, and be ready to make their world a whole lot more fun too.

chapter three: join our family

Fable is a family-run company that was founded by Sophie and Jeremy, siblings and NYC dog park regulars.

This is only beginning—and we couldn’t be more excited to write the next chapter