Elevated Everyday Essentials
For You and Your Pet

Hi, we're Fable.

Together, you and your pet can write a tired tweet or an epic tale. At Fable, we want to enrich your stories through better design so you can appreciate every moment together - from morning coffee runs to weekend adventures in the woods or Netflix binges at home. We don't believe in sacrificing when it comes to your pet, so our gear is made to human-grade quality (and style) standards.

Superior Craftsmanship

Most pet gear is low-quality. We use only first-class materials and work with expert makers to create human-grade essentials for you and your pet.

Thoughtful Design

Living in a city with your pet can be challenging. We design our products specifically with urban function and style in mind.

No Markups

Traditional retail is needlessly expensive. We work closely with our partners and sell directly to you in order to avoid unnecessary markups.

Gear that actually looks good in your home.

Walk with us.


The Walking Set

Shop Walking Set

Our Philosophy

No Pain. All Gain.

Our products are designed to maximize well-being, which means a strict no pain philosophy. You won’t find any aversion training here. No choking, restricting, chafing, or shocking. Ever.

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