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“The Magic Link is perfect for hands-free outings with the dog.”
“Quietly distract your dog for the length of an entire Zoom meeting.”
“A premium pet brand that fits my home’s aesthetic — but also served a real purpose."
"Changing the game in the pet space, and you’ll want to get in on it."

Living with an animal is an adventure — and sometimes it’s a real pain. Fable designs gear that solves problems, so you can get back to writing your story together.


A waterproof collar that’s on with a single click.

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Real animals really love Fable

Follow along on Instagram, TikTok, Facebook, and Pinterest #RealFablePets