Hi, we're Fable.
Together, you and your pet can write a tired tweet or an epic tale. At Fable, we want to enrich your stories through better design so you can appreciate every moment together - from morning coffee runs and Netflix binging on the couch to weekend adventures in the woods. We don't believe in sacrificing when it comes to your pet, so our gear is made to human-grade quality (and style) standards.
Most pet gear is low-quality. We use only first-class materials and work with expert makers to create human-grade essentials for you and your pet.
Living in a city with your pet can be challenging. We design our products specifically with urban function and style in mind.
Traditional retail is needlessly expensive. We work closely with our partners and sell directly to you in order to avoid unnecessary markups.
Walk with us.
There’s no better bonding time with your canine companion than a long walk. Get everything you need with our stylish signature set – including collar, leash, harness, and waste bag holder – AND save over $50.
No Pain. All Gain.
Our products are designed to maximize well-being, which means a strict no pain philosophy. You won’t find any aversion training here. No choking, restricting, chafing, or shocking. Ever.