The adventure is just beginning

Thoughtfully designed, rigorously tested.

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Life with your pet is an adventure — and sometimes it’s a real pain. Fable designs gear that solves problems, so you can get back to writing your story together.

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A waterproof collar that’s on with a single click.

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“A dog crate has no business looking this good.”
"Changing the game in the pet space, and you’ll want to get in on it."
“A premium pet brand that fits my home’s aesthetic — but also served a real purpose."
“Quietly distract your dog for the length of an entire Zoom meeting.”

Real dogs really love Fable

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